Email Appending Services – The New Strategy To Increase Business Revenue

Companies often spend more than their dedicated budget on telemarketing for their products and services yet fail at achieving their targeted goals. Exceeding your budget will not solve the problem if the records are not verified and you are not drawing in more customers. Your email marketing needs to target the right audience. To create a successful marketing campaign firstly you need an extensive email database. Emails have become the global medium for business communication. Once you have compiled a substantial database, you need to add/modify the missing information to make the database more meaningful and useful. This is where email appending services come in useful.

In the age of digitization, postal marketing has become obsolete and the costs incurred on paper and phone based marketing are very high. The cost of email distribution is lower and the process is faster. Email appending services include services like adding the missing email address of your existing and prospective customers and communicating with them on a regular basis.

Email Appending is done when an organization has a customer database containing names, postal addresses or telephone numbers and wants to kick off an email communication with them. Appending comprises of manual as well as automated processes. The organization hires an email appending service provider to append the email addresses in their database from their own vast database. The service provider will match the prospect list with their database and add their accurate email address to the client’s database.

Chief benefits of email appending services:

·         Email appending will boost your marketing ROI

·         Your emails will reach the exact targeted audience

·         Reduction in email bounce rate and increase in click through rate

·         Availing email appending services eliminates the cost of lost and inaccurate data

·         Eliminates the cost of retyping the data or availing data capturing services

·         Greater availability of data

·         Acceleration in marketing processes and better results

·         Cost-effective marketing medium

·         Useful in reaching out to a wider audience

Main types of email appending services:

B2B Email Appending – By availing these services, the records are verified by various methods. Verification includes the person’s first and last name, phone number, fax, address, email address, company name, total revenue, employee count, industry type and Standard Industrial Classification.

B2C Email Appending – Through these services, the records are verified by person’s name, gender, age group, city, country, areas of interest, annual income, etc. You can even avail customized appending services based on your budget and requirement.